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Frequently Asked Questions

What are the advantages to advertising using cooperative direct mail?
What does Yourtown Mailer do to help me reach customers?

I don't have a good graphic artist. Can you help?
I have my own graphic artist. Is that okay?
Why is a 'campaign' important?
How do I pay for my order?
Can I get “credits” for referrals?

What are the advantages to advertising using cooperative direct mail?
The average cost of a custom direct mail piece runs nearly 44 cents per home. Co-op direct mail (many merchants sharing the same envelope to keep costs low) is the best method to reach new customers and re-establish contact with previous customers in your local trading area. With cooperative direct mail, you'll be able to reach potential customers for as low as 3 cents per home.

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What does Yourtown Mailer do to help me reach customers?

We will:

  • Professionally design a direct response coupon.
  • Guarantee exclusivity in your business category.
  • Present a proof for your approval.
  • Print, insert and mail to from 10,000 to 50,000 residences.
  • Pay the postage.
  • Provide proof of mailing from the U.S. Post Office.
  • Give you professional personalized service. Every client has different needs and we cater to those needs

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I don't have a good graphic artist. Can you help?

Yes, we can. Because we specialize in Direct Mail and Direct Response formats, our knowledgeable designers and copy specialists know how to target your market and create a message that speaks directly to their needs.

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I have my own graphic artist. Is that okay?

Yes, we happily work in a collaborative effect with you and your other design and marketing professionals. But keep in mind that there are a lot of people who consider themselves graphic artists because they can “do design.” So be sure they are successful in Direct Mail copy writing, and Direct Response ad designing. It is key to your success. And if you are unsure, don’t worry. We include, at no extra charge, all design and copy writing services when you participate in our program.

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Why is a 'campaign' important?

A campaign tells an ongoing story about you and your business to your current and perspective customers. You need to make a connection, one they can count on being there when they need it. It is important to design a campaign, consisting of at least 3 contacts, each one with a specific purpose in mind.

For example, the first one can introduce you and your product, and offer a nice discount or premium (such as a gift with purchase) as the call to action. That's what you want. Them to be called to action, to respond to your offer.

Contact #2 - We often recommend few if any changes to the first contact. Repetition is key, and now you are a familiar face to many, so you don't want to alter your look. Perhaps change your offer, but
don't change much more. You are familiar, and that is a comfortable place for them. When they need a service you provide, they’ll likely think of you.

Contact #3 - Keeping the same familiar face, now you may want to tell another "part of your story." Change your offer, or enhance the “Call to Action.” Now your ‘target market’ is recognizing you on a regular basis. When the need arises or your offer sparks their interest, chances are you’ll be the one they seek to meet that need. So keep your name and face out there. Meet them at their mailbox. Give them an offer too good to refuse, and you, too, will join the ranks of so many business owners and professionals who experience the rewards from Youtown Mailer’s Postcard Mailing Program!

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How do I pay for my order?
All orders, accompanied by the signed quote, are paid in advance by a company check, personal check or Visa, MasterCard or American Express.

For clients with multiple areas, or multiple mailing schedules, and only if requested, we will allow a 50% deposit at the time the order and art work are submitted, with the other 50% due at the time the proof is finalized. We require either
a) 2 checks be given to the accounting department to be held until either released by you, or the FINAL date, or
b) your credit card authorization form on file to be processed at the time and date(s) indicated.

All payments must be received prior to our FINAL date for that scheduled mailing cycle. Failure to return approved proof and payment will likely result in elimination from that scheduled mailing, and unfortunately all deposits will be forfeited to cover incurred expenses by YTM.

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Can I get “credits” for referrals?

Absolutely! We believe word of mouth advertising is the best compliment our clients can give us, and we appreciate your efforts to keep our community advertising going strong. So when you refer one of your fellow businesses who give Yourtown Mailer a try, we’ll give you $50 in referral credit to use toward your next order. That’s our way of saying “Thanks” for being part of Yourtown Mailer.

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Yourtown Mailer Works. Shouldn’t it be working for You?

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